{"id":307,"date":"2024-03-23T14:56:58","date_gmt":"2024-03-23T14:56:58","guid":{"rendered":"https:\/\/xn--google-hjlp-i9a.dk\/?page_id=307"},"modified":"2024-04-11T14:12:49","modified_gmt":"2024-04-11T14:12:49","slug":"nudging-vejen-til-maalet","status":"publish","type":"page","link":"https:\/\/xn--google-hjlp-i9a.dk\/index.php\/nudging-vejen-til-maalet\/","title":{"rendered":"Nudging &#8211; Vejen til M\u00e5let"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Internethandel og Hjemmesider er Nudging mere end alt andet. Det er ofte helt sort snak for &#8220;specialisterne&#8221; der snakker placeringer, AI, ChatGBT, Ads, Bing, SEO, Facebook, Instagram, Pinterest, Datadrevet markedsf\u00f8ring, Kunde Rejsen, 360 grader analyse, etc.<br>Alle ovenst\u00e5ende fagudtryk og fokusomr\u00e5der er fase 2 eller 3 henimod en velfungerende salgsplatform.<br>Nudging\/Content er fase 1 i et hvert fors\u00f8g p\u00e5 at forbedre sin indtjening via digital markedsf\u00f8ring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nudging er hvordan internethandel startede. F\u00f8r internettet med hjemmesider og internet butikker var der ikke noget tilsvarende, derfor var de f\u00f8rste mange \u00e5r p\u00e5 nettet \u00c8N stor Nudging opgave. Det at skulle v\u00e6nne folk til at handle p\u00e5 nettet var ikke let. Det handlede hele tiden om at nudge folk, fort\u00e6lle hvor sikkert det var, hvor hurtigt det gik, hvor effektivt det var, hvor prisst\u00e6rkt det var, at man ikke ville snyde nogen, at PostNord ikke gjorde det med vilje:-),etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Langsomt men sikkert blev den f\u00e6lles nudging indsats p\u00e5 nettet, og i samfundet generelt medvirkende til at internethandel blev &#8220;stuerent&#8221; endda blev internethandel markedsdefinerende.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overgangen fra samfundet til individet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For os der har v\u00e6ret med hele vejen, er overgangen fra at skulle nudge samfundet\/befolkningen til at skulle nudge den enkelte forbruger, kommet langsomt men sikkert. Det har betydet at vi gradvist i perioden fra 2008 til 2012 omstillede og forfinede den personlige nudging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu er det nemlig ikke et sp\u00f8rgsm\u00e5l om det er en god ide at handle p\u00e5 nettet, men mere et sp\u00f8rgsm\u00e5l om hvem man skal handle med. <br>Nogen vil kalde det branding, andre markedsf\u00f8ring eller salgsfremmende tiltag.<br>Alt dette skal med, men hvis man ikke har for \u00f8je at kunderne skal nudges til at handle i netop jeres butik, s\u00e5 bliver det alt for ofte et sp\u00f8rgsm\u00e5l om pris.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nudging &#8211; <strong>Hvad vil det sige at nudge?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At &#8220;nudge&#8221; betyder at p\u00e5virke eller skubbe nogen forsigtigt i en bestemt retning, typisk for at guide dem til at tr\u00e6ffe en bestemt beslutning eller \u00e6ndre deres adf\u00e6rd, ofte uden at give dem direkte instruktioner eller presse dem h\u00e5rdt. Nudging bruges ofte inden for adf\u00e6rds\u00f8konomi og adf\u00e6rdsvidenskab som en metode til at fremme \u00f8nsket adf\u00e6rd eller beslutninger hos mennesker ved at manipulere deres valgmilj\u00f8 p\u00e5 en ikke tvingende eller en ikke pressende m\u00e5de. Det handler om at skabe forhold, der g\u00f8r det lettere for folk at tr\u00e6ffe valg, som de m\u00e5ske allerede \u00f8nsker at tr\u00e6ffe, men som de m\u00e5ske har sv\u00e6rt ved at tr\u00e6ffe p\u00e5 grund af forskellige former for tr\u00e6ghed eller forhindringer. Nudging er at fort\u00e6lle kunden hvorfor de skal v\u00e6lge jeres butik fremfor konkurrenterne.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"1024\" data-id=\"83\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/cropped-Foto-Lasse-751x1024.jpg\" alt=\"Nudging\" class=\"wp-image-83\" srcset=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/cropped-Foto-Lasse-751x1024.jpg 751w, https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/cropped-Foto-Lasse-220x300.jpg 220w, https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/cropped-Foto-Lasse-768x1047.jpg 768w, https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/cropped-Foto-Lasse.jpg 954w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><figcaption class=\"wp-element-caption\">Nudging<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"287\" height=\"176\" data-id=\"136\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/Content-SEO.jpg\" alt=\"Content\" class=\"wp-image-136\"\/><figcaption class=\"wp-element-caption\">Content<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"153\" data-id=\"137\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/SEO.jpg\" alt=\"Content\" class=\"wp-image-137\" srcset=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/SEO.jpg 329w, https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/SEO-300x140.jpg 300w\" sizes=\"auto, (max-width: 329px) 100vw, 329px\" \/><figcaption class=\"wp-element-caption\">Content<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"97\" data-id=\"185\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/Hot-bot.jpg\" alt=\"Nudging\" class=\"wp-image-185\"\/><figcaption class=\"wp-element-caption\">Nudging<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"164\" data-id=\"186\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/Yahoo.jpg\" alt=\"Nudging\" class=\"wp-image-186\" srcset=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/Yahoo.jpg 308w, https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/Yahoo-300x160.jpg 300w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><figcaption class=\"wp-element-caption\">Nudging<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"177\" data-id=\"184\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/firefox.jpg\" alt=\"Nudging\" class=\"wp-image-184\"\/><figcaption class=\"wp-element-caption\">Nudging<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" data-id=\"182\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/Alta-Vista.jpg\" alt=\"S\u00f8gemaskiner\" class=\"wp-image-182\"\/><figcaption class=\"wp-element-caption\">S\u00f8gemaskiner<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"166\" data-id=\"181\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/2.jpg\" alt=\"Priser p\u00e5 Google Hj\u00e6lp\" class=\"wp-image-181\" srcset=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/2.jpg 304w, https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/2-300x164.jpg 300w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><figcaption class=\"wp-element-caption\">Priser p\u00e5 Google Hj\u00e6lp<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" data-id=\"135\" src=\"https:\/\/xn--google-hjlp-i9a.dk\/wp-content\/uploads\/2024\/02\/content-3.jpg\" alt=\"Content\" class=\"wp-image-135\"\/><figcaption class=\"wp-element-caption\">Content<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se mere her.<br><a href=\"https:\/\/depot-opbevaring.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/depot-opbevaring.dk\/<\/a><br><a href=\"https:\/\/poolhus-udlejning.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/poolhus-udlejning.dk\/<\/a><br><a href=\"https:\/\/xn--loppebrn-deluxe-bub.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/xn--loppebrn-deluxe-bub.dk\/<\/a><br><a href=\"https:\/\/oneline-art.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/oneline-art.dk\/<\/a><br><a href=\"https:\/\/bymunkskov.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bymunkskov.dk\/<\/a><br><a href=\"https:\/\/bkind.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bkind.dk\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Hj\u00e6lp&nbsp;<a href=\"https:\/\/xn--google-hjlp-i9a.dk\/\">KLIK HER<\/a><br>Noderne er ikke Musikken&nbsp;<a href=\"https:\/\/xn--google-hjlp-i9a.dk\/index.php\/noderne-er-ikke-musikken\/\">KLIK HER<\/a><br>Vores Historie&nbsp;<a href=\"https:\/\/xn--google-hjlp-i9a.dk\/index.php\/vores-historie\/\">KLIK HER<\/a>\u2018<br>Lasse Skov<a href=\"https:\/\/xn--google-hjlp-i9a.dk\/index.php\/lasse-skov-google-hjaelp\/\">&nbsp;KLIK HER<\/a><br>Christian Munk Skov&nbsp;<a href=\"https:\/\/xn--google-hjlp-i9a.dk\/index.php\/christian-munk-skov\/\">KLIK HER<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internethandel og Hjemmesider er Nudging mere end alt andet. Det er ofte helt sort snak for &#8220;specialisterne&#8221; der snakker placeringer, AI, ChatGBT, Ads, Bing, SEO, Facebook, Instagram, Pinterest, Datadrevet markedsf\u00f8ring, Kunde Rejsen, 360 grader analyse, etc.Alle ovenst\u00e5ende fagudtryk og fokusomr\u00e5der er fase 2 eller 3 henimod en velfungerende salgsplatform.Nudging\/Content er fase 1 i et hvert &hellip; <a href=\"https:\/\/xn--google-hjlp-i9a.dk\/index.php\/nudging-vejen-til-maalet\/\" class=\"more-link\">L\u00e6s mere <span class=\"screen-reader-text\">Nudging &#8211; Vejen til M\u00e5let<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-307","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nudging - Vejen til M\u00e5let - Google Hj\u00e6lp Digital Markedsf\u00f8ring der flytter Bundlinjen<\/title>\n<meta name=\"description\" content=\"Nudging vejen til m\u00e5let. 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